E-Business Strategy in Supply Chain Collaboration: An Empirical Study of B2B E-Commerce Project in Taiwan

With global economic development and growing international competition, supply chain collaboration (SCC) has become both an important strategic and operational issue. The organization therefore must rethink both its electronic business (e-business) and global supply chain management (SCM) strategies. This research investigates electronic supply chain (e-supply chain) integration through business-to-business (B2B) electronic commerce (e-commerce) application in Taiwan’s information technology (IT) industry. The purpose of the study is to explore the critical success factors (CSFs) of e-business strategy impacting on SCC. The qualitative case study approach was adopted to investigate and analyze six international companies in Taiwan. The cases were all participator of the government supported ’industrial automation and electronic business program’ (IAEBP) and had implemented B2B e-commerce projects for SCC. A computer-assisted qualitative data analysis software – NVivo is adopted that enables data coding and analysis to be performed. The developed research conceptual framework for this study will be used in the analysis of the findings. The findings present CSFs from the cross-case analysis that are categorized and discussed in term of key collaboration issues to impact the successful implementation of B2B e-commerce project by the firms. This provides academic and practical insights into e-business strategy for SCC.